Privacy policy

Cookies Policy

1. Introduction

This Cookies Policy explains how Review Bullet ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at [www.reviewbullet.com] (the "Site") or use our review management services (the "Services"). This policy should be read alongside our Privacy Notice and Terms of Use.

By using our Site and Services, you consent to the use of cookies as described in this policy.

2. What Are Cookies and Similar Technologies?

Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, provide reporting information, and to personalize your experience.

We also use other similar tracking technologies, such as:

  • Web Beacons (Pixel Tags): Tiny graphic images used to understand how you interact with our Site and emails.

  • Local Storage: Data stored in your web browser for longer-term retention of preferences.

  • Session Storage: Data stored temporarily during a single browsing session.

For simplicity, we refer to all these technologies collectively as "cookies" in this policy.

3. Why We Use Cookies

We use cookies for the following essential purposes:

Essential/Strictly Necessary
These are required for the Site and Services to function and cannot be switched off. They enable core functionality like security, network management, and account access.
Examples: Keeping you logged in during a session, remembering your cookie preferences, enabling payment processing.

Performance/Analytics
These allow us to count visits and traffic sources to measure and improve Site performance. They help us know which pages are popular and how visitors move around the Site.
Examples: Using Google Analytics to understand how users find and navigate our Site, tracking error messages.

Functional
These enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
Examples: Remembering your language or region preference, pre-filling form fields, enabling chat support widgets.

Targeting/Advertising
These track your activity across websites to build a profile of your interests and show you relevant ads on other sites. They are set by us and our advertising partners.
Examples: Showing you ads for Review Bullet on social media or other websites after you visit our Site, measuring the effectiveness of our ad campaigns.

4. Types of Information Collected via Cookies

The information collected via cookies may include:

  • Device Information: IP address, browser type, operating system.

  • Usage Data: Pages you view, links you click, time spent on pages, the referring website.

  • Account-Related Data: (If logged in) your user ID, account preferences.

  • Review Interaction Data: (For logged-in Creators) data related to your use of the Services, such as dashboard interactions.

5. How We Use the Information

We use information collected via cookies to:

  • Operate, secure, and optimize our Site and Services.

  • Remember your preferences and settings.

  • Analyze trends and improve our Site's performance and user experience.

  • Personalize content and communications.

  • Deliver and measure the effectiveness of targeted advertising.

  • Prevent fraud and enhance security.

6. Third-Party Cookies

Some cookies are placed by third-party service providers who assist us with analytics, advertising, and functionality. For example:

  • Google Analytics: To understand how our Site is used. You can learn more about Google's practices here.

  • Advertising Partners (e.g., Meta, LinkedIn): To help us deliver relevant ads to potential customers.

  • Customer Support/Chat Tools: To enable live chat functionality.

These third parties have their own privacy policies. We do not control how they use their cookies.

7. Your Cookie Choices and Controls

You have the right to decide whether to accept or reject non-essential cookies.

A. Cookie Consent Banner
When you first visit our Site, a banner will appear allowing you to accept all, reject all, or customize your cookie preferences.

B. Browser Controls
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site, but your access to some functionality and areas may be restricted. How you can do this depends on the browser you use:

  • Cookie settings in Chrome

  • Cookie settings in Firefox

  • Cookie settings in Safari

  • Cookie settings in Edge

C. Advertising Opt-Outs
To opt out of interest-based advertising by participating companies, you can visit:

  • US: Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI)

  • EU/UK: Your Online Choices (EDAA)

D. Google Analytics Opt-Out
You can install the Google Analytics Opt-out Browser Add-on.

8. Cookies Specific to Review Bullet Services

As a Creator using our Services:

  • Essential cookies are required to keep you logged into your dashboard, manage your review campaigns, and display aggregated review data.

  • Performance cookies help us understand how you use the dashboard to improve our tools.

As a Respondent/Reviewer clicking on a review link:

  • We use essential cookies to ensure the review submission page functions correctly (e.g., preventing duplicate submissions if the Creator has set this option).

  • We may use a performance cookie to track the completion of a review request to help Creators measure response rates.

9. Changes to This Cookies Policy

We may update this policy from time to time to reflect changes in technology, regulation, or our practices. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about our use of cookies, please contact us via the contact page.